Weathered

This is a brand I created while in my design program at Keene State College for my Graphic Design Portfolio class. I was taking courses on advertising design and really wanted to do another project where I could create some ad spreads while creating a brand that was a bit out of my comfort zone. Thus, Weathered was born.

Weathered is a skincare line for men who would normally not look twice at owning more than three skincare products and who usually wouldn’t spend that much time getting ready in the morning. The twist in this skincare line was that this targets men who work in the trades and harsh work environments.

Funny enough, this line was inspired by my father who owns a business and is a blue-collar worker. So naturally, I used him as my model and his workshop as the backdrop for the ads.